Innovation is a manifestation of creative strategic and tactical thought. That said, the novelty of a product, service, or business, alone, is fleeting, and isn't a hallmark of 'disruptive innovation'. So, what is Disruptive Innovation? In entrepreneurship, the term disruptive innovation tends to be almost automatically attributed to software startups, and/or the impact that their innovation has in the lives of people or in the ways that businesses operate. Typically, the "ap